Hyun Bin and Son Ye Jin: As a couple of officially confirmed by the Koreana News Office Dispatch earlier this year, Hyun and Son Ye Jin, the leads in a crash landing on you. After they co-starred in The Negotiation hit 2018, their chemistry on screens was undeniable. The world fell in love with their characters in 2019 with Netflix’s crash landing on you. The role of lovers crossed by stars Captain Ri Jeong Hyeok, CEO of South Korea and heir Yoon Se Ri, Hyun Bin, and Son Ye Jin performed in chops of the North Korean Captain for more viewing events worldwide. Thanks to their strength and the fascinating concept of the show, the popularity of both actors have increased.
The ‘Inevitable’ campaign is part of Hyun Bin’s earlier partnership with the brand. Having joined the telecommunications family in early 2020, Hyun Bin has become a household name in many countries across Asia, apparently overnight.
Since his breakthrough role in the 2005 drama, My Name is Kim Sam Soon, he has been known to be one of South Korea’s most successful actors. Since Hyun Bin signed with Smart, the telecommunications company has continued to become synonymous with K-culture in the country, adding Son Ye Jin, Park Seo Joon, and BTS to their list of ambassadors.