Air Up Pepsi Deal: Britney Spears has found a company that is sweet and syrupy enough to be her corporate sponsor—Pepsi Cola. The soft drink maker told the 19-year-old singer that the contract with an entertainer was its largest and most far-reaching deal ever.
While terms have not been disclosed, it is likely that the $100 million deal with Nike and Venus Williams’ $40 million deal with Reebok will be ranked among golfer Tiger Woods.
The hundreds gathered in Pepsi central, Purchase, New York, told Spears that it was “all my heroes.” following them. Spears was laughing and could have a Pepsi in hand.
Ray Chartres, M.C. Hammer, Aretha Franklin and Michael Jackson are among other soda-hackers who attracted attention to the sponsorship of a 1984 advertisement video that captured fire in his hair.
Many forgot that Spears’ pop-singing hero, Madonna, was once paid 5 million dollars for using her song “Like a Prayer” The single once went out, but Madonna debuted her own controversial song video on the next day, and Pepsi chose never to play the song again.